The Time is Right to Directly Support Designers

It's no secret that we live in a difficult time to be an artist. It's never been easier to get a global audience, but it's also never been harder to make ends meet doing it. Technology is rapidly changing our world, and while some may think that makes artistic skill less valuable, we vehemently disagree. In fact, we think it’s never been more important to support artists. That’s why at Loomerang, we are committed to helping designers across the globe turn their work into income.

We believe in fair compensation for designers. It's their work after all.

Fair Economics as a Cornerstone

When we founded Loomerang, Vijay and I wanted to leverage our experience building tech and make-on-demand platforms for a good cause. We wanted to use the groundbreaking new tech that was coming out to pass value to people dedicating themselves to their craft and hustling to make a living. Combining our love for technology and art, we decided that custom clothing would be that avenue. Everyone needs clothes, they are moving canvases, they are our outward expression, and most of the players in the space treated designs like a commodity to be listed and filtered by mysterious algorithms.

Our mission was clear. Create a global platform while staying as lean as possible with the goal of passing along as much profit as we could to artists. Use AI as a tool to help us keep tech and operations overhead low and payouts high. As AI emerged into the public eye, we wanted to show what responsible use looked like.

This mission has allowed us to build Loomerang in a way that can efficiently connect customers and designers from across the globe, keep manufacturing close to the end customer, guarantee quality, and pass along those efficiencies to designers.

Breaking through the Noise

The best creatives are not always the best promoters.

We understand that talent doesn't equal droves of social media followers. For that reason, curation and editorial decisions are key to what makes Loomerang different. We highlight designers regardless of how socially or commercially successful they are. We want a talented designer in a small village in India to have the same chance to succeed on Loomerang as an established designer based in Paris. Great design translates regardless of culture, location, socioeconomic status, or personal connections. That is why we make sure to highlight work on merit rather than what is trending on the day.

We want our customers to find designs that speak to them. We want them to find their niche, and to feel a genuine connection with the designer they buy from. We want designers to be able to share their journey, and to ultimately build name and brand equity through Loomerang.

Maximizing Designer Reach

Cast a wide net, but keep quality top of mind.

We are a global team with global ambitions. This is the age of connection, and we believe in connecting designers on Loomerang with as many customers as possible. To do this we are launching in our home markets of the US and India. We have team members in Canada and Europe laying the foundations for future expansion. We know that our designers bring world class quality, and we match that with careful manufacturing.

Our Loomerang Standard keeps us grounded in what is most important when fulfilling orders, and we fulfil from as close to the customer as possible. This allows us to maximize our audience, reduce waste, and ensure that regardless of where an order is placed, the customer gets exactly what they wanted. Not everyone wants to handle design, web maintenance, manufacturing, and the complexities of global fulfillment. Loomerang's team uses its experience in these areas to maximize reach while minimizing designer headaches.

Our Commitment to the Design Community

We understand our responsibility to our partner designers. We see the countless hours of practice, the deep study, and the development of design philosophies. We see the passion, the drive, and the beauty of the craft. We at Loomerang commit to caring as much our designers do. Caring about the work, about the artist, our shared customers, and the community. We're in this together.

About the author

Matt

Matt is the Co-founder and President of Loomerang where he guides business strategy and designer partnerships. Matt has built a career at the intersection of art and technology and is passionate about building the platform that independent designers deserve.